01
Hospice Care
$889,930Revenue- Qualified leads
- 216
- Period
- 6 months
- CPL
- $200
- Monthly budget
- $7.2K
Performance Marketing Specialist
$5M+ Managed.
9+ Years in Paid Media.
I help businesses turn Google Ads, Meta Ads and paid acquisition into measurable growth through stronger campaign strategy, cleaner conversion data, better customer intent and continuous performance optimization.
LinkedIn ↗
9+ YEARSPaid Media
9+Years Experience
$5M+Paid Media Managed
50+Multi-Account Portfolio
U.S.Primary Market Experience
01 / Selected results
Performance you can tie
back to business.
Selected outcomes across lead-generation campaigns.
Anonymized examples from client work across lead-generation accounts.
02
Roofing Company
$229,483Revenue- Qualified leads
- 102
- Period
- 90 days
- CPL
- $116
- Monthly budget
- $3.9K
03
Tree Service Company
$303,027Revenue- Qualified leads
- 210
- Period
- 90 days
- CPL
- $34
- Monthly budget
- $3.2K
04
Roofing Company
$143,471Revenue- Qualified leads
- 66
- Period
- 6 months
- CPL
- $92
- Monthly budget
- $1K
05
Commercial Tire Repair
$264,600Revenue- Qualified leads
- 252
- Period
- 90 days
- CPL
- $54
- Monthly budget
- $4.5K
02 / Core expertise
Built around Google
and Meta.
Deep platform fluency, paired with the broader acquisition judgment needed to connect media decisions to business outcomes.
GPrimary specialization
Google Ads
Capture existing demand, control search intent, and build measurement that bidding systems can trust.
MPrimary specialization
Meta Ads
Create and scale demand through disciplined audience, creative, conversion, and measurement systems.
Additional Paid Media Experience
LinkedIn Ads TikTok Ads X Ads Microsoft Ads Snapchat
03 / Diagnosis
Performance problems rarely live in one campaign setting.
Good optimization means finding the constraint across the full acquisition system—not simply changing a bid.
Search Intent
Finding where spend is leaking into poor-quality searches, competitors, informational traffic, and irrelevant services.
Account Structure
Removing fragmentation, duplication, redundant keywords, and structural conflicts.
Conversion Tracking
Fixing missing, duplicated, or misleading conversion signals across advertising and analytics platforms.
Landing Pages
Improving message match, service alignment, and conversion friction.
Creative Strategy
Building testing systems around audience pain points, offers, placement, and format.
Bidding & Budgets
Matching bidding strategy and allocation to conversion maturity and economics.
Lead Quality
Optimizing toward prospects the business actually wants rather than maximizing raw platform conversion counts.
Scaling
Increasing investment once the acquisition system demonstrates repeatable economics.
04 / Case studies
Different businesses.
Same discipline.
Selected work across SaaS, eCommerce, and app acquisition. Client identities remain confidential.
05 / Performance framework
How I think about
paid acquisition.
Traffic
Are we reaching the right market?
Intent
Are we attracting people likely to buy?
Conversion
Can the traffic become a customer?
Attribution
Are we measuring the right actions?
Economics
Does acquisition make financial sense?
Scale
Where can investment increase without destroying efficiency?
06 / Industry experience
Experience across very
different buying journeys.
Home & Local Services
- Roofing
- Pest Control
- Tree Services
- Landscape Design & Architecture
- Pools
- Automotive & Tire
- Security Services
- Real Estate
- RV & Camper Dealerships
B2B & Professional Services
- Accounting
- CPA Services
- Fractional CFO
- Financial Services
- Commercial Equipment
- AV & Media Technology
- Office Equipment
- Drone & Air Solutions
SaaS & Technology
- B2B SaaS
- AI SaaS
- Recruitment Technology
- Apps
- Subscription Products
eCommerce & Consumer
- Consumer Products
- Kids Apparel
- Personalized Products
- Stone & Marble
- Retail Products
- Subscription Commerce
07 / Operations
Hands-on media buying.
Systematic execution.
Built through the operating reality of a 50+ account multi-client portfolio—where consistency, prioritization, and clean diagnostics matter every day.
AI & operations tools
Claude · Codex · ChatGPT · Google Ads Scripts · Looker Studio · GA4 · GTM
Search Intelligence
Search-term analysis · Negative keyword optimization · Keyword expansion
Conversion Diagnostics
3-day conversion diagnostics · 7-day conversion diagnostics · CPA/CPL analysis · CVR/CPC analysis · Lead-quality checks
Budget & Auction Control
Impression-share monitoring · Budget pacing
Measurement & Tracking
Tracking QA
Account Improvement
Campaign restructuring · Landing-page recommendations
08 / About
Nine years in performance marketing. Still hands-on.
I'm Jahangir Ahmed, a performance marketer specializing in paid acquisition, campaign optimization, and conversion strategy.
Over 9+ years, I've managed more than $5M in advertising spend across U.S. and international businesses, from focused local-service campaigns to eCommerce operations spending tens of thousands of dollars per day.
My work spans agencies, SaaS, eCommerce, financial services, real estate, home services, and multi-account client portfolios.
The common thread is simple: understand what the business actually needs from paid media, identify where performance is breaking down, and fix the acquisition system rather than chasing surface-level metrics.
My primary market experience is with U.S. businesses, alongside additional work across MENA and international markets.
9+Years
$5M+Managed
U.S.Focused
Based in Lahore Working remotely with U.S. and global businesses
09 / Certifications
The foundation goes
back to 2018.
Google Digital Guru product tracks spanning core, advanced, and expert-level training.
10 / Testimonials
What people I've
worked with say.
Upwork client reviewUpwork testimonial★★★★★ 5.0“Jahangir did a great job working alongside me as our media buyer for Meta and Google Ads. He helped us create structure and set up everything correctly and efficiently.”
View Upwork Profile ↗
LinkedIn recommendation“Jahangir is well informed on the latest digital trends. His media buying & PPC marketing skills are excellent. He's organized with his budgeting & reporting and offers key insights on how to maximize ROAS.”
View LinkedIn ↗
Need the same level of strategic ownership?Hire Me on Upwork ↗
11 / Services
Ways we can
work together.
Paid Media Management
Ongoing Google Ads, Meta Ads, and multi-platform management focused on acquisition quality, efficiency, and scalable growth.
PPC Account Audits
Deep analysis of campaign structure, search intent, bidding, tracking, lead quality, and landing-page alignment, prioritized by likely business impact.
Campaign Restructuring
Cleaning legacy campaign architecture and rebuilding around stronger intent, cleaner data, and clearer budget allocation.
Conversion Tracking & Attribution
GA4, GTM, Google Ads conversions, Meta Pixel, CAPI, enhanced conversions, lead-flow troubleshooting, and measurement QA.
Paid Media Strategy & Consulting
Senior strategic support for founders, agencies, and internal teams making decisions around paid acquisition, performance, and scale.
Ideal fit
A strong fit when paid media needs more than routine management.
- ✓Already investing in paid acquisition
- ✓Want stronger performance and experienced ownership
- ✓Have messy or legacy campaign structures
- ✓Question lead quality or search intent
- ✓Need stronger Meta creative and acquisition strategy
- ✓Have unreliable conversion tracking
- ✓Want a second opinion before increasing spend
- ✓Need cross-functional communication
Let's talk performance
Need someone who can find what's actually holding paid media back?
Whether you're trying to rescue an underperforming account, clean up years of campaign clutter, or scale something that's already working, I focus on finding the real constraint.
jahangirahmed0692@gmail.com